MultiChoice, others partner to unveil brands

Brand Africa has said it is partnering with MultiChoice Nigeria and Open Squares to unveil the most admired brands in Nigeria.

It said in a statement that the unveiling would be a virtual launch and the list, which was sourced from a consumer-led survey, would put the spotlight on indigenous brands that had found and retained a place in the hearts of Nigerian consumers.

The statement said, “The list which seeks to establish brand preferences across the continent is derived from a survey conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50 per cent of the continent, covering all economic regions and accounting for an estimated 80 per cent of the population and the Gross Domestic Product of Africa.”